General News
Scarlett Johansson vs. Oxfam
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A high-profile controversy bubbled over this week into the mainstream over actress Scarlett Johansson’s endorsement of the carbonate-it-yourself company, SodaStream. While the controversy itself is rather narrow, its meaning and implications are far-reaching, as I’ll explain in a moment. But first, allow me to explain the controversy … Johansson has become the celebrity face of SodaStream, an Israeli company which has its factory in the West Bank settlement of Ma’ale Adumim. This week, SodaStream made a promotional push in advance of her upcoming Super Bowl ad for the company, which considers Johansson a “brand ambassador,” going so far as to describe the relationship between the two as a “love story” between a socially conscious company and a passionate consumer.